New e-commerce tools: November 14, 2024

This week, our roundup of new tools from companies offering services to e-commerce merchants includes updates on holiday marketing campaigns, drone delivery, analytics and statistics, search, video generators, and several AI-based platforms.

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New tools for traders

Amazon opens Virtual Holiday Shop, a 3D shopping experience. Amazon has launched the Virtual Holiday Shop, a virtual shopping experience that uses three-dimensional technology powered by the Amazon Beyond virtual store. Inside the store, visitors will experience music, entertainment and a guided gift hunt. Visitors can add products directly to their cart and then checkout as usual. On Amazon, the Virtual Holiday Store focuses on a selection of over 100 gifts, stocking stuffers, holiday decorations and premium products, including customer favorites.

A website showing Amazon's virtual holiday store

Amazon’s Virtual Holiday Store

WPForms launches AI form builder for WordPress. WPForms, a WordPress plugin, has released an AI-powered form builder that automatically generates customizable forms for contact us, surveys, registrations, and feedback. Users describe what they want through an AI chatbot and WPForms AI generates the form. The creator can translate entire forms into multiple languages, automatically set up conditional logic, and then tweak or modify the forms.

The eBay mobile app adds traffic and performance data. Now available in the eBay mobile app, Performance Insights helps merchants understand and improve their business. With Performance Insights, marketers can view real-time traffic graphs, track listing impressions, and monitor click-through rates and traffic sources—all on the go.

CapCut launches video content platform for e-commerce merchants. ByteDance’s short-form editing app CapCut has launched Commerce Pro, a platform for e-commerce sellers and creators to create and scale ads and branded content. AI ​​video generator instantly converts the product URL into promotional videos with product links. AI-generated presenters help with product demos, explainer videos and more. AI models can virtually try on products and generate photos for demonstrations.

CapCut Commerce Home Page

CapCut Commerce

Buy now, pay later provider Affirm expands to the UK US fintech firm Affirm has launched its BNPL loans in the UK According to Affirm, the UK offering will include both interest-free and interest-bearing payment options. The interest on her plans will be fixed and calculated on the original principal amount, so it will not increase or compound. The UK expansion is Affirm’s first expansion outside of the US and Canada.

Coveo partners with Shopify for scalable AI search and commerce. Coveo, a business experience platform that uses search and generative AI, has partnered with Shopify to bring its AI capabilities to enterprise customers. Coveo says its platform enables Shopify enterprise merchants to manage AI models and strategies for search relevance, personalization, real-time recommendations, unified indexing and generative shopper experiences for product discovery and session optimization.

Contentsquare expands its analytics platform with advanced artificial intelligence capabilities. Analytics services provider Contentsquare has upgraded its AI-driven Experience Intelligence platform to help marketing, product and technology teams work more efficiently – with flexible buying options for businesses of all sizes. According to Contentsquare, genAI CoPilot offers instant insight and recommended next steps, customer sentiment summaries, session autoplay and more. Contentsquare also added heatmaps, improved customer feedback, and enhanced analytics.

Contentsquare home page

Content square

Zenapse Launches AI Marketing Platform on Google Cloud Marketplace. Zenapse, an AI marketing platform powered by emotional intelligence, has launched ZenImpact Optimization Studio on Google Cloud Marketplace. Zenapse says Google Cloud Marketplace users can access its AI-driven psychographic signals that analyze consumer thoughts, feelings and beliefs combined with demographic and behavioral data to predict in real-time which content, products and offers will be the most resonate with the audience. This launch will help marketers improve business results and gain deeper customer insights.

DreamHost partners with e-commerce solution provider Ecwid by Lightspeed. DreamHost, a provider of WordPress web hosting and managed services, has partnered with Ecwid by Lightspeed to enable individuals and businesses to set up online stores and scale their businesses through multiple channels. According to DreamHost, the partnership means customers can quickly set up an online store without technical knowledge. The solution includes built-in real-time reporting, marketing tools and integrations for scaling. DreamHost customers have immediate access to Ecwid’s free tier.

Brizy launches site builder for Shopify. London-based website builder Brizy has launched a landing page builder for Shopify store owners. With its drag-and-drop interface, users can design custom pages, product presentations, and marketing materials without needing any coding knowledge. For a limited time, Shopify users can try Brizy’s free plan. Brizy’s library includes more than 90 templates and advanced features such as countdowns, popups, and alert bars.

Amazon Expands Drone Delivery in Arizona Amazon Expands Prime Air Drone Delivery in Metro Phoenix’s West Valley Customers who live near Amazon’s Same-Day site in Tolleson, Arizona and purchase an eligible item weighing five pounds or less can have it delivered by drone in less than an hour. Tolleson’s Same-Day Delivery site is a hybrid – a parts fulfillment center and parts delivery station. The new Amazon MK30 drones will be deployed from the facility.

Amazon Prime Air drone photo

Amazon Prime Air: Drone deliveries in the Phoenix Metro Area

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